The New Era Cap Company (or just New Era)[2], located in Buffalo, New York, is a headwear manufacturer. It was founded in 1920 by Ehrhardt Koch.[3] New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, and maintains agreements with other licensed entities including NHL, NBA and over 200 colleges and universities in the United States.[citation needed]
Products
In March 2007, New Era changed the on-field cap in American baseball. Instead of the 100% wool caps players were used to, the company introduced caps made of 100% Performance Polyester, which now, is causing many loyal customers to discontinue purchasing. These alterations marked the first major change to the classic baseball hat in over twenty years. [4]
[edit] Cap styles
Along with the 59Fifty, New Era produces styles like the 49Forty, 39Thirty, 29Twenty, EK, Capture the Flag, and also designs women's and kids' caps.
* The 49Forty is fitted, has a lower profile than the 59Fifty, and has a more casual, collegiate look.
* The 39Thirty is a strength fit cap, and is used by MLB as the batting practice cap.
* The 29Twenty is an adjustable, unstructured cap.
* The EK line consists of designed premium hats and caps.
* Capture the Flag headwear is designed by celebrities and sold exclusively through boutiques in select cities around the world and only produces 288 of each cap designed.
Tiada ulasan:
Catat Ulasan